Explore Chord Company speaker cables at In Living Stereo, from accessible options for everyday hi-fi systems to advanced designs for high-performance setups. Compare cable technologies, lengths, and termination options, with guidance on matching cables to your amplifier and loudspeakers.
Chord Company is a respected British manufacturer dedicated to crafting high-performance speaker cables and interconnects. Their philosophy centers on the meticulous use of proprietary shielding technologies (like ARAY geometry) and high-quality conductor materials (like silver-plated copper) to protect the musical signal from noise and interference. Chord Company speaker cables are engineered to deliver a clean, detailed, and highly dynamic sound, ensuring every nuance captured by your source reaches your loudspeakers.

Chord Company offers a wide, tiered range of wiring solutions, from the high-value C-Line and Clearway series up to the reference-level Epic and Sarum lines. All products share a commitment to superior signal protection through proprietary shielding and conductor geometries. The key differentiating features across the lines are the refinement of the Aray conductor geometry and the use of increasingly advanced materials, ensuring every link in the hi-fi chain performs optimally, delivering a clean, dynamic, and musically coherent presentation.
Chord Company offers speaker cables across different product ranges and system requirements. When comparing options, consider the cable’s construction, your equipment, and the way the cable will be installed.
Our team can help compare available Chord Company models and confirm the right configuration for your system.
Speaker cables connect your amplifier to your loudspeakers, so the cable and its terminations must match the connection points on both components. Before ordering, check the required cable length, connector type, and whether your speakers use standard or bi-wire connections.
Chord Company offers connector options including 4mm banana plugs and spade connectors. Confirm that the selected termination fits your equipment’s binding posts and is available for the cable model you choose.
Explore our high-fidelity loudspeakers and amplification collection when planning your system connections.
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Alex U.Trustindex verifies that the original source of the review is Google.
The best stereo dealer in NYC, especially if you’re looking for analog equipment. Steve M. is down to earth and very easy to talk to. He is an industry veteran who really knows his stuff and is full of great advice and options no matter what your budget is.Posted on Google![]()
J-rayTrustindex verifies that the original source of the review is Google.
I first went to In Living Stereo in 2010 or so with a modest budget and walked away with a used Rega P5, new cartridge and a phone stage. Later I got Prima Luna integrated amp then Dynaudio Focus 350 floor standing speakers. Eventually, as time has gone by, I upgraded to a Leben 600x, Leben phonostage and Devore Super Nines. As I built up my system bit by bit, Steve Mishoe and Steve Cohen have guided me to a place where I am truly satisfied. I can't thank them enough! They have great taste and can work with any budget. I trust them implicitly and am thankful that a place like this is here in New York City. Highly recommended!Posted on Google![]()
Larry GinsbergTrustindex verifies that the original source of the review is Google.
I have been a faithful customer of In Living Stereo for over the last ten years and believe it is a must-visit even if you are not a hardcore audiophile. First, hands down, the store has the best audio equipment in terms of sound realism, price, durability, and aesthetics. (Note that they don't carry video equipment.) Second, the store is owned and operated personally by Steve M., whose knowledge and attention to detail are unmatched. Steve gives you personal attention, helping you select the best equipment in your price range that meshes and achieves the best collective sound possible. Importantly, Steve doesn't skimp on the details and matches, for example, speaker wires, interconnects, and sound conditioners to complement cartridges to turn tables. Finally, Steve is an extremely nice and honest individual, singularly focused on making sure you're happy with your purchases for years to come. As an added bonus, he listens to all types of music -- and is happy to audition the equipment with any music you bring.Posted on Google![]()
andrew luxTrustindex verifies that the original source of the review is Google.
My old amplifier shorted out and stopped working. Every amplifier I had since I was a kid was either a worn hand-me-down, or thrift store finds. I finally have enough money to invest in something nicer. I stoped by In Living Stereo, and Steve showed me a bunch of different options for an amplifier. He was was super helpful with all my questions. I've never had a good Amplifier despite collecting records for over 20 years. I looked at getting a refurbished vintage amp, but found that most prices were the same as a new one. With Steve's help, I picked up the Rega Brio, and my records have never sounded so good. Even music streaming sounds so much better. I highly recommend stopping by and talking stereo equipment. You never know just how good your collection can sound.Posted on Google![]()
Andrew LudkeTrustindex verifies that the original source of the review is Google.
It's audio nirvana at In-Living Stereo. You won't find a more knowledgable and passionate group to explore the sonic possibilities. I am blown away everytime I stop in to listen.Posted on Google![]()
Tanner MahoneyTrustindex verifies that the original source of the review is Google.
I walked into In Living Stereo as a beginner audiophile and was greeted by Steve who walked me through various speaker brands and educated me on buying high quality speakers. The store is amazing, a well curated selection and really cool listening rooms. He let me listen to a bunch of the high end speakers on the floor. He ended up giving me a great deal on a floor version of Dynaudio speakers, which are my first pair of high fidelity speakers. Steve was super helpful and FaceTimed me to help me set up the speakers at home. Highly recommend!Posted on Google![]()
Peter McCormickTrustindex verifies that the original source of the review is Google.
I purchased two great sounding systems - and learned a ton about hi-fi - from Steve over the years. It is a joy to listen to records on world class equipment at the In Living Stereo showroom.Posted on Google![]()
TomTrustindex verifies that the original source of the review is Google.
I was looking for a turntable and a pair of speakers. Steve set up a couple of systems for me to listen to and I was able to compare them (Spendor and Devore speakers). He was knowledgeable and patient. I also a got chance to listen to the G.I.P. horn speakers. It was like the musicians were in the room with me, they were truly amazing. Too bad G.I.P. is way outside of my price range. I had a great experience.Posted on Google![]()
A DTrustindex verifies that the original source of the review is Google.
Steve was very helpful in teaching me about stereos and what to look for in audio equipment. I didn't have a huge budget but it sounded great, even better than I expected! He showed me the Rega Planar 3 turntable and the Dynaudio bookshelf speakers.
Chord Company speaker cables are designed using advanced conductor technology and precision materials to improve signal transmission. The following questions address key considerations when choosing and integrating these cables into a high-end audio system.
Chord Company cables use proprietary ARAY conductor technology and carefully engineered materials to improve timing, coherence, and signal accuracy. Their design focuses on preserving the integrity of the audio signal rather than altering it.
They can improve system performance by reducing interference and maintaining consistent signal transmission. This often results in better clarity, timing, and overall musical coherence, especially in higher-resolution systems.
Yes. Chord Company offers a wide range of cables from entry-level to reference-grade, making them suitable for both modest and high-end systems. Higher-tier models are designed to reveal greater detail and system performance.
These models use different cable constructions and design features. For example, OdysseyX uses heavier-gauge conductors than RumourX, while ShawlineX adds shielding and other construction elements. Compare the manufacturer’s specifications and consider your system and installation needs rather than choosing by range name alone.
They can be used with many systems, provided the cable configuration and terminations are compatible with the amplifier and speaker connections. Check the binding posts, required length, and whether your speakers support single-wire or bi-wire connections.
Choose the connector that fits your amplifier and speaker terminals securely. Check the binding-post design and the cable’s available termination options before ordering.
A single-wire setup uses one cable connection to each speaker. A bi-wire setup uses separate cable runs for the speaker’s high- and low-frequency terminals, where the speaker supports bi-wiring. Follow the speaker manufacturer’s connection instructions and confirm the cable configuration is suitable.
Chord Company emphasizes proprietary conductor geometry and shielding. Our experts provide detailed consultation on selecting the optimal cable series for your system, advising on connector type and ensuring proper shielding against RFI/EMI.