High-End Audio Store in NYC
In Living Stereo — New York City’s High-End Stereo & Hi-Fi Audio Showroom
In Living Stereo is a high-end audio and stereo showroom in NoHo, Manhattan, specializing in carefully selected amplifiers, turntables, phono cartridges, loudspeakers, digital audio components, and accessories. For more than 25 years, we have helped music lovers build and refine two-channel stereo systems through personal consultation, component matching, and in-person listening sessions. Visit our New York City showroom to hear different systems and find equipment that fits your room, music preferences, and listening goals.
About Us
25+ Years of High-End Audio Expertise
At In Living Stereo, our passion for pure audio reproduction has driven us for more than 25 years. Since opening in 2001, we have built our approach around the belief that music reproduced in your room should preserve the emotion, beauty, and detail of a live performance. Rather than focusing on specifications alone, we take a listening-first approach that combines meticulous consultation, firsthand experience, and carefully selected high-end audio components.
Every listening environment and listener is different. That is why we help customers find a system that is matched not only to their sound preferences, but also to their room, existing equipment, listening habits, and visual aesthetic. Our selection ranges from the authentic warmth and craftsmanship of brands such as Shindo, Leben, and G.I.P. Laboratory to the precision and distinctive character of contemporary manufacturers including DeVore Fidelity, AMG, Weiss, Riviera, and Audio Physic.
With dedicated listening rooms in our NoHo showroom, you can compare components and hear how different combinations perform together before making a decision. Whether you are building your first serious stereo system, upgrading an existing setup, or looking for a more refined way to experience your favorite recordings, our goal is to help you create a system that feels right for both your music and your space.
Why in Living stereo is different
Expert Guidance for Building the Right Stereo System
A high-end stereo system is more than a collection of expensive components. The speakers, amplifier, source components, room, and listening preferences all influence the final result. At In Living Stereo, our approach is centered on system matching and firsthand listening. We take the time to understand your room, the music you enjoy, the equipment you already own, and the type of presentation you prefer before recommending components. Rather than simply choosing individual products, we help you understand how the pieces work together as a complete system.
Hear Your System Before You Choose It
Specifications can tell you what a component is designed to do, but listening reveals how a system actually sounds together. Our NoHo showroom provides dedicated listening spaces where you can audition loudspeakers, compare tube and solid-state amplification, and evaluate analog sources including turntables and cartridges. Listening to equipment in person allows you to compare different presentations and determine which combination feels right for your music, room, and personal preferences.
High-End Stereo Equipment in NYC
Our collection covers the core components needed to build a serious two-channel audio system, including amplification, turntables, phono cartridges, loudspeakers, digital and streaming equipment, cables, power conditioning, and audio furniture. Each category includes carefully selected products from established high-fidelity manufacturers, allowing you to compare different approaches to sound, design, and system performance. Whether you are starting a new stereo system or upgrading an existing setup, our team can help you identify components that work together rather than treating each purchase as an isolated decision.
A Deep Connection to Analog Audio
Vinyl and analog playback have been an important part of In Living Stereo’s identity for decades. Our collection includes turntables, tonearms, phono cartridges, and related components, with listening sessions that allow you to hear the differences between analog sources and system combinations. From cartridge selection and setup to turntable and amplification matching, we can help you build an analog front end that complements the rest of your stereo system.
Who is the store for
Audio Systems for Different Listening Goals
Every listener approaches music differently. Some customers are building their first serious stereo system, while others are upgrading a long-established setup, returning to vinyl, exploring tube amplification, or looking for greater performance from an existing digital system. Our consultation process starts with your listening habits and priorities, then works backward to the equipment that makes sense for your situation. The result is a system designed around how you listen rather than a generic collection of components.
People Behind In Living Stereo
In Living Stereo’s expertise comes from years of hands-on experience with high-fidelity equipment and music. Owner Steve Mishoe has been closely associated with the New York hi-fi community since the store opened in 2001, while Steve Cohen has been part of In Living Stereo for many years, working across sales, inventory, customer service, repairs, and turntable setup. Their experience reflects the practical side of high-end audio: listening to equipment, understanding how components interact, and helping customers make informed system decisions.
Longstanding Relationships With High-End Audio Brands
In Living Stereo has developed longstanding relationships with manufacturers whose products reflect different approaches to high-fidelity reproduction. One notable example is DeVore Fidelity, the Brooklyn-based loudspeaker manufacturer. In Living Stereo’s relationship with DeVore dates back to the company’s early development, and the store describes itself as the first DeVore Fidelity dealer in the world. Today, customers can audition DeVore loudspeakers in the NoHo showroom alongside amplification and source components selected to complement their design and performance characteristics.
Explore Our Collection
Amplification
Discover our curated selection of Tube Amplifiers and Integrated Stereo Amps from Mactone, Leben, and more.
Turntables
Find the perfect analog source with our collection of precision High-Fidelity Turntables and Analog Players from AMG, Rega, and more.
Cartridges
Perfect the initial signal retrieval with high-end Phono Cartridges and Stylus Options from Hana, Koetsu, and more
Loudspeakers
Hear the full spectrum with Loudspeakers & Floorstanding Speakers by DeVore Fidelity, Spendor, and more.
Digital/Streaming
Unlock the full potential of your files with world-class High-End Digital-to-Analog Converters (DACs) and CD transports.
Wiring
Preserve signal purity with Speaker Cables and Hi-Fi Interconnects.
Line Conditioning
Protect your sensitive components with Power Conditioners and Line Noise Filters.
Furniture
Ensure sonic stability with specialized Stereo Equipment Racks and Vibration Control Furniture.
Why Choose In Living Stereo?
Choosing high-end audio is ultimately about finding the right relationship between equipment, room, and listener. In Living Stereo combines a curated selection of high-fidelity components with more than two decades of experience, personal consultation, and dedicated listening spaces in NoHo. Instead of encouraging customers to buy based solely on specifications or brand recognition, we encourage you to listen, compare, ask questions, and understand how each component contributes to the finished system.
Testimonials
What Our Customers Say
Our NoHo showroom offers a sanctuary for audio enthusiasts to audition the world’s finest audio components in a perfectly calibrated environment. Discover the emotional depth of your favorite music by stepping into Manhattan’s premier high-fidelity destination.
Experience Sound, Tailored to You
Answer a few simple questions and discover a high-end stereo system designed around your space, preferences, and listening style.
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Frequently Asked Questions About High-End Stereo Equipment in NYC
Explore answers to common questions about choosing and experiencing high-end stereo equipment in NYC. These insights can help you better understand how premium audio systems work and what to consider when building or upgrading your ideal listening setup.
If you are looking for a high end audio store in NYC, visiting a dedicated audio showroom like In Living Stereo in NoHo allows you to audition premium systems before purchasing. Unlike big-box stereo stores, we offer carefully selected amplifiers, speakers, and turntables designed for a true audio enthusiast experience.
Choosing the right stereo system depends on factors such as room size, listening preferences, and music genres. An experienced audio specialist can help recommend components that match your listening space and ensure that speakers, amplifiers, and sources work well together.
High-end stereo equipment is designed to reproduce music with greater accuracy, detail, and dynamic range than standard consumer audio systems. Premium components such as high-performance amplifiers, reference-grade speakers, and turntables are engineered to deliver a more realistic and immersive listening experience.
Yes. Beyond full-sized home systems, we serve as a premier headphone store in NYC for enthusiasts, offering high-performance personal audio gear for critical listening.
In Living Stereo is located at 2 Great Jones Street, New York, NY 10012, in the heart of NoHo. We are open Wednesday through Friday from 12:00 PM to 6:00 PM, and Saturday through Sunday from 11:00 AM to 5:00 PM. Weekend hours are completely by appointment to ensure dedicated listening session time
You can request a private listening audition or equipment consultation by emailing us directly at inlivingstereo1968@gmail.com or calling the showroom at 212-979-1273. We personalize setups for your target systems prior to your arrival.