Skip to main content

In Living Stereo

Hana

Brilliant, Gorgeous Sound from Japan

The Hana Philosophy: Value and Musical Purity

Hana, meaning “brilliant and gorgeous” in Japanese, embodies a vision of providing superb Moving Coil (MC) performance without the extreme luxury price tag. Indeed, master artisan Masao Okada-san and his team meticulously wound and assembled the Hana MC cartridges using high-purity copper and aluminum cantilevers. Consequently, the entire range is designed to deliver articulate detail retrieval, a wide dynamic range, and the characteristic musical warmth sought by discerning vinyl enthusiasts.

Hana MC Cartridges

Hana E Series Cartridge 3x2

Hana E Series

$475

The E Series (EH High Output and EL Low Output) provides an outstanding entry point into the world of Moving Coil cartridges. Both models feature a strong elliptical stylus and an aluminum cantilever. Furthermore, they deliver a detailed, dynamic sound that provides a noticeable upgrade over typical stock cartridges. The EH is perfect for MM phono inputs.

Hana S Series Cartridge 3x2

Hana S Series

$850

The S Series (SH High Output and SL Low Output) elevates performance with a high-purity Shibata stylus profile. The Shibata cut provides superior groove tracing. As a result, it yields enhanced transient response, reduced surface noise, and greater spatial detail, making it the sweet spot for serious music listeners.

Hana M Series Cartridge 3x2

Hana M Series

$1,200

The M Series (MH High Output and ML Low Output) enters true audio enthusiast territory. For example, it features a Microline stylus (which mimics the cutting head) and cryogenically treated internal components. This combination provides exceptional inner groove tracking, pinpoint precision imaging, and holographic sound staging.

Hana Umami Blue Cartridge 3x2

Hana Umami Blue

$2,500

The Umami Blue is voiced for supreme neutrality, dynamic agility, and rhythmic flow. It utilizes a highly transparent Alnico magnet and a solid Boron cantilever with a Microline stylus, resulting in a clean, balanced, and highly engaging soundstage that brings out the pace and timing of the music.

Hana Umami Red Cartridge 3x2

Hana Umami Red

$3,950

The Umami Red is the cornerstone of the Umami series. It features a unique Duralumin body with a special Urushi lacquer finish, optimizing resonance control. This cartridge is prized for its sublime tonal balance, rich harmonic texture, and breathtaking emotional realism, delivering a classic, deep sound.

Hana Umami Black Cartridge 3x2

Hand Umami Black

$11,500

The Umami Black is the absolute flagship, representing the pinnacle of Hana engineering. It debuts a revolutionary Solid Diamond Cantilever and a high-efficiency generator system, resulting in the highest possible resolution, extreme transparency, and deep insight into the recording.

How to Choose the Right Hana Cartridge

Choosing a Hana cartridge involves more than selecting a model based on its position in the range. Consider your turntable, tonearm, phono stage, and listening preferences together.

Our team can help compare Hana models and confirm compatibility before you make a selection.

Matching Hana Cartridges with Your Turntable and Phono Stage

A cartridge works as part of a complete analog playback system. Before choosing a Hana model, confirm that its output and mechanical characteristics are suitable for your phono stage and tonearm. Low-output models generally need an MC-compatible input or an appropriate step-up transformer, while high-output models are designed for use with a suitable MM input. Always check the specifications for the exact cartridge and phono stage.

Explore our high-end turntables and phono cartridge collection to compare components for your analog system.

Frequently Asked Questions About Hana Phono Cartridges in NYC

Choosing the right cartridge requires understanding both performance differences and system compatibility. The following questions highlight what makes Hana cartridges unique and how they perform in high-end analog systems.

Hana cartridges are handcrafted in Japan and use advanced moving coil technology combined with high-quality materials. They are known for delivering strong performance and musical sound across a wide range of price points.

Yes. Hana cartridges are widely used in high-fidelity systems due to their detailed sound and flexible output options. They are suitable for both entry-level upgrades and advanced analog setups.

Low-output Hana cartridges require an MC phono stage or step-up transformer, while high-output versions can work with standard MM inputs. Choosing the right version depends on your system configuration.

The Hana E, S, and M series differ in their stylus designs and construction. The E Series uses an elliptical stylus, the S Series uses a Shibata profile, and the M Series uses a Microline profile. Compare the exact model specifications and consider your tonearm, phono stage, and setup requirements when choosing between them.

The choice depends on your phono stage. High-output models are intended for compatible MM inputs, while low-output models generally require an MC input or a suitable step-up transformer. Check the output voltage and input requirements for the specific model and equipment.

Compatibility depends on the tonearm’s effective mass, the cartridge’s weight and compliance, mounting requirements, and phono stage. Check the specifications for your exact turntable and Hana model before installation.

Cartridge installation requires accurate alignment and setup, including tracking force and other tonearm adjustments. Professional installation can help confirm that the cartridge is mounted and configured correctly, particularly when upgrading to a different cartridge design.

Testimonials

What Our Customers Say

Posted on Google Google
Alex U. profile picture
Alex U.
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The best stereo dealer in NYC, especially if you’re looking for analog equipment. Steve M. is down to earth and very easy to talk to. He is an industry veteran who really knows his stuff and is full of great advice and options no matter what your budget is.
Posted on Google Google
J-ray profile picture
J-ray
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I first went to In Living Stereo in 2010 or so with a modest budget and walked away with a used Rega P5, new cartridge and a phone stage. Later I got Prima Luna integrated amp then Dynaudio Focus 350 floor standing speakers. Eventually, as time has gone by, I upgraded to a Leben 600x, Leben phonostage and Devore Super Nines. As I built up my system bit by bit, Steve Mishoe and Steve Cohen have guided me to a place where I am truly satisfied. I can't thank them enough! They have great taste and can work with any budget. I trust them implicitly and am thankful that a place like this is here in New York City. Highly recommended!
Posted on Google Google
Larry Ginsberg profile picture
Larry Ginsberg
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been a faithful customer of In Living Stereo for over the last ten years and believe it is a must-visit even if you are not a hardcore audiophile. First, hands down, the store has the best audio equipment in terms of sound realism, price, durability, and aesthetics. (Note that they don't carry video equipment.) Second, the store is owned and operated personally by Steve M., whose knowledge and attention to detail are unmatched. Steve gives you personal attention, helping you select the best equipment in your price range that meshes and achieves the best collective sound possible. Importantly, Steve doesn't skimp on the details and matches, for example, speaker wires, interconnects, and sound conditioners to complement cartridges to turn tables. Finally, Steve is an extremely nice and honest individual, singularly focused on making sure you're happy with your purchases for years to come. As an added bonus, he listens to all types of music -- and is happy to audition the equipment with any music you bring.
Posted on Google Google
andrew lux profile picture
andrew lux
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
My old amplifier shorted out and stopped working. Every amplifier I had since I was a kid was either a worn hand-me-down, or thrift store finds. I finally have enough money to invest in something nicer. I stoped by In Living Stereo, and Steve showed me a bunch of different options for an amplifier. He was was super helpful with all my questions. I've never had a good Amplifier despite collecting records for over 20 years. I looked at getting a refurbished vintage amp, but found that most prices were the same as a new one. With Steve's help, I picked up the Rega Brio, and my records have never sounded so good. Even music streaming sounds so much better. I highly recommend stopping by and talking stereo equipment. You never know just how good your collection can sound.
Posted on Google Google
Andrew Ludke profile picture
Andrew Ludke
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
It's audio nirvana at In-Living Stereo. You won't find a more knowledgable and passionate group to explore the sonic possibilities. I am blown away everytime I stop in to listen.
Posted on Google Google
Tanner Mahoney profile picture
Tanner Mahoney
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I walked into In Living Stereo as a beginner audiophile and was greeted by Steve who walked me through various speaker brands and educated me on buying high quality speakers. The store is amazing, a well curated selection and really cool listening rooms. He let me listen to a bunch of the high end speakers on the floor. He ended up giving me a great deal on a floor version of Dynaudio speakers, which are my first pair of high fidelity speakers. Steve was super helpful and FaceTimed me to help me set up the speakers at home. Highly recommend!
Posted on Google Google
Peter McCormick profile picture
Peter McCormick
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I purchased two great sounding systems - and learned a ton about hi-fi - from Steve over the years. It is a joy to listen to records on world class equipment at the In Living Stereo showroom.
Posted on Google Google
Tom profile picture
Tom
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I was looking for a turntable and a pair of speakers. Steve set up a couple of systems for me to listen to and I was able to compare them (Spendor and Devore speakers). He was knowledgeable and patient. I also a got chance to listen to the G.I.P. horn speakers. It was like the musicians were in the room with me, they were truly amazing. Too bad G.I.P. is way outside of my price range. I had a great experience.
Posted on Google Google
A D profile picture
A D
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Steve was very helpful in teaching me about stereos and what to look for in audio equipment. I didn't have a huge budget but it sounded great, even better than I expected! He showed me the Rega Planar 3 turntable and the Dynaudio bookshelf speakers.
Get Started

Experience Hana in Our NoHo Showroom

The extensive Hana range offers both high-output (H) and low-output (L) options, requiring careful matching to your phono stage and tonearm. Our experts provide detailed consultation to ensure you choose the correct model (E, S, M, or Umami) and output version to maximize your system’s performance.

Our team can help you compare Hana cartridge models, review compatibility with your current turntable and phono stage, and discuss setup considerations before you buy. Visit our NoHo showroom to speak with our specialists about building or refining your analog system.