Where can I find high-end stereo equipment in NYC?

If you are looking for a high end audio store in NYC, visiting a dedicated audio showroom like In Living Stereo in NoHo allows you to audition premium systems before purchasing. Unlike big-box stereo stores, we offer carefully selected amplifiers, speakers, and turntables designed for a true audio enthusiast experience.

How do I choose the right high-end stereo system for my home?

Choosing the right stereo system depends on factors such as room size, listening preferences, and music genres. An experienced audio specialist can help recommend components that match your listening space and ensure that speakers, amplifiers, and sources work well together.

What makes high-end stereo equipment different from regular audio systems?

High-end stereo equipment is designed to reproduce music with greater accuracy, detail, and dynamic range than standard consumer audio systems. Premium components such as high-performance amplifiers, reference-grade speakers, and turntables are engineered to deliver a more realistic and immersive listening experience.

Where is In Living Stereo located and what are your store hours?

In Living Stereo is located at 2 Great Jones Street, New York, NY 10012, in the heart of NoHo. We are open Wednesday through Friday from 12:00 PM to 6:00 PM, and Saturday through Sunday from 11:00 AM to 5:00 PM. Weekend hours are completely by appointment to ensure dedicated listening session time.

How do I book a high-end audio listening session or appointment?

You can request a private listening audition or equipment consultation by emailing us directly at inlivingstereo1968@gmail.com or calling the showroom at 212-979-1273. We personalize setups for your target systems prior to your arrival.

Does In Living Stereo act as a dedicated headphone store in NYC?

Yes. Beyond full-sized home systems, we serve as a premier headphone store in NYC for enthusiasts, offering high-performance personal audio gear for critical listening.

Analysis Plus

Science-Driven Signal Purity

The Analysis Plus Philosophy: Engineering for Minimal Loss

Analysis Plus designs speaker cables based entirely on scientific measurements and advanced geometric modeling. Their extensive research led to the invention of Hollow Oval Geometry, a proprietary design that is engineered to mitigate the “skin effect”—where high-frequency signals travel mostly on the surface of the conductor. By eliminating this issue, Analysis Plus speaker cables ensure the signal maintains perfect phase and amplitude across all frequencies, delivering unparalleled accuracy and transparency.

Analysis Plus Speaker Cables

The Hollow Oval Geometry is the core technology across all Analysis Plus cables and interconnects. This unique tubular structure, where the conductor runs around an oval hole, provides constant impedance and uniform current flow. The result is a dramatically improved dynamic response, a lower noise floor, and sonic transmission that reveals the true texture of the recording.

Choosing the Right Analysis Plus Speaker Cable

Choosing a speaker cable involves more than selecting a model. Consider the distance between your amplifier and speakers, the connection type, and the requirements of your audio system.

Cable length: Measure the actual route between your amplifier and speakers, allowing enough length for placement and cable management.
Cable construction: Compare the conductor design and cable size of the available Analysis Plus models to understand which options fit your installation.
Termination: Confirm whether your amplifier and speakers use binding posts that accept banana plugs, spade connectors, or another compatible termination.
System requirements: Consider speaker impedance, amplifier output, and cable length when selecting an appropriate cable.
Installation: Check whether the cable’s flexibility and physical dimensions work with your equipment placement and cable routing.

Our team can help you compare available Analysis Plus speaker cables and confirm the appropriate length and termination for your system.

Matching Speaker Cables with Your Amplifier and Loudspeakers

Speaker cables connect the amplifier’s outputs to the loudspeakers, so the cable must be compatible with the connection terminals at both ends. Before ordering, confirm the amplifier and speaker connector types, required cable length, and whether your speakers use standard or bi-wire connections.

For bi-wire speakers, check the manufacturer’s connection instructions and whether the cable is available in a compatible configuration. If your system uses standard single-wire connections, make sure the speaker terminals are linked correctly according to the speaker manufacturer’s guidance.

Explore our high-fidelity loudspeakers and amplification collection when considering how speaker cables fit into your system.

Testimonials

What Our Customers Say

    
 
 
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   Alex U. 
 
 
 
 Trustindex verifies that the original source of the review is Google. The best stereo dealer in NYC, especially if you’re looking for analog equipment. Steve M. is down to earth and very easy to talk to. He is an industry veteran who really knows his stuff and is full of great advice and options no matter what your budget is.
  
 
      Posted on Google  
   
   J-ray 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first went to In Living Stereo in 2010 or so with a modest budget and walked away with a used Rega P5, new cartridge and a phone stage. Later I got Prima Luna integrated amp then Dynaudio Focus 350 floor standing speakers. Eventually, as time has gone by, I upgraded to a Leben 600x, Leben phonostage and Devore Super Nines.

As I built up my system bit by bit, Steve Mishoe and Steve Cohen have guided me to a place where I am truly satisfied. I can't thank them enough!

They have great taste and can work with any budget. I trust them implicitly and am thankful that a place like this is here in New York City.

Highly recommended!
  
 
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   Larry Ginsberg 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been a faithful customer of In Living Stereo for over the last ten years and believe it is a must-visit even if you are not a hardcore audiophile.

First, hands down, the store has the best audio equipment in terms of sound realism, price, durability, and aesthetics. (Note that they don't carry video equipment.)

Second, the store is owned and operated personally by Steve M., whose knowledge and attention to detail are unmatched. Steve gives you personal attention, helping you select the best equipment in your price range that meshes and achieves the best collective sound possible. Importantly, Steve doesn't skimp on the details and matches, for example, speaker wires, interconnects, and sound conditioners to complement cartridges to turn tables.

Finally, Steve is an extremely nice and honest individual, singularly focused on making sure you're happy with your purchases for years to come.

As an added bonus, he listens to all types of music -- and is happy to audition the equipment with any music you bring.
  
 
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   andrew lux 
 
 
 
 Trustindex verifies that the original source of the review is Google. My old amplifier shorted out and stopped working. Every amplifier I had since I was a kid was either a worn hand-me-down, or thrift store finds. I finally have enough money to invest in something nicer. I stoped by In Living Stereo, and Steve showed me a bunch of different options for an amplifier. He was was super helpful with all my questions.

I've never had a good Amplifier despite collecting records for over 20 years. I looked at getting a refurbished vintage amp, but found that most prices were the same as a new one. With Steve's help, I picked up the Rega Brio, and my records have never sounded so good. Even music streaming sounds so much better.

I highly recommend stopping by and talking stereo equipment. You never know just how good your collection can sound.
  
 
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   Andrew Ludke 
 
 
 
 Trustindex verifies that the original source of the review is Google. It's audio nirvana at In-Living Stereo.   You won't find a more knowledgable and passionate group to explore the sonic possibilities.  I am blown away everytime I stop in to listen.
  
 
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   Tanner Mahoney 
 
 
 
 Trustindex verifies that the original source of the review is Google. I walked into In Living Stereo as a beginner audiophile and was greeted by Steve who walked me through various speaker brands and educated me on buying high quality speakers. The store is amazing, a well curated selection and really cool listening rooms. He let me listen to a bunch of the high end speakers on the floor. He ended up giving me a great deal on a floor version of Dynaudio speakers, which are my first pair of high fidelity speakers. Steve was super helpful and FaceTimed me to help me set up the speakers at home. Highly recommend!
  
 
      Posted on Google  
   
   Peter McCormick 
 
 
 
 Trustindex verifies that the original source of the review is Google. I purchased two great sounding systems - and learned a ton about hi-fi - from Steve over the years.  It is a joy to listen to records on world class equipment at the In Living Stereo showroom.
  
 
      Posted on Google  
   
   Tom 
 
 
 
 Trustindex verifies that the original source of the review is Google. I was looking for a turntable and a pair of speakers. Steve set up a couple of systems for me to listen to and I was able to compare them (Spendor and Devore speakers). He was knowledgeable and patient.

I also a got chance to listen to the G.I.P. horn speakers. It was like the musicians were in the room with me, they were truly amazing. Too bad G.I.P. is way outside of my price range.  I had a great experience.
  
 
      Posted on Google  
   
   A D 
 
 
 
 Trustindex verifies that the original source of the review is Google. Steve was very helpful in teaching me about stereos and what to look for in audio equipment.

I didn't have a huge budget but it sounded great, even better than I expected!

He showed me the Rega Planar 3 turntable and the Dynaudio bookshelf speakers.

Frequently Asked Questions About Analysis Plus Speaker Cables in NYC

Analysis Plus speaker cables use a unique engineering approach that focuses on accurate signal transmission and system performance. The following questions address common considerations when choosing and integrating these cables into a high-end audio setup.

What makes Analysis Plus speaker cables different from other brands?

Analysis Plus cables use a proprietary Hollow Oval conductor design that reduces skin effect and maintains consistent impedance. This engineering approach helps deliver more accurate signal transmission across all frequencies.

Do Analysis Plus cables improve sound quality?

They can improve system performance by reducing signal loss and maintaining clarity, especially in high-resolution audio systems. Their design focuses on preserving the original signal rather than altering the sound.

Are Analysis Plus speaker cables suitable for high-end audio systems?

Yes. Analysis Plus cables are designed for high-fidelity systems and are used in both home audio and professional applications. Their neutral and transparent performance makes them compatible with a wide range of setups.

How do I choose the right length for Analysis Plus speaker cables?

Measure the cable route from your amplifier to each speaker, including the space needed to position your equipment and route the cables safely. Avoid choosing a cable that is unnecessarily long, but allow enough length to avoid tension on the connectors.

Can I use Analysis Plus speaker cables with any amplifier and speakers?

They can be used with many systems, provided the cable’s termination and configuration are compatible with the amplifier and speaker terminals. Check the connection type, cable length, and system requirements before ordering.

What is the difference between single-wire and bi-wire speaker cables?

A single-wire connection uses one cable run per speaker. A bi-wire connection uses separate cable runs for the speaker’s high- and low-frequency terminals, where the speaker supports bi-wiring. Follow the speaker manufacturer’s instructions and confirm the amplifier and cable configuration are suitable.

Can I choose banana plugs or spade connectors?

That depends on the binding posts on your amplifier and speakers, as well as the cable’s available termination options. Check both ends of the system before ordering so the connectors fit securely.

Get Started

Consultation on Geometric Wiring and System Synergy

Choosing the correct geometry and termination is vital for maximizing cable performance. Our experts provide consultation on matching Analysis Plus speaker cables to your system’s output impedance and current requirements, guaranteeing you extract the full resolution from your amplifiers and loudspeakers.

Our team can help you compare Analysis Plus cable options, determine the required length, and check connector compatibility with your amplifier and loudspeakers. Share your equipment models and preferred cable routing so we can discuss suitable configurations.

Analysis Plus

Science-Driven Signal Purity

The Analysis Plus Philosophy: Engineering for Minimal Loss

Analysis Plus Speaker Cables

Hollow Oval Geometry Speaker Cables

Matching Speaker Cables with Your Amplifier and Loudspeakers

What Our Customers Say

Consultation on Geometric Wiring and System Synergy

Store Hours

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