Where can I find high-end stereo equipment in NYC?

If you are looking for a high end audio store in NYC, visiting a dedicated audio showroom like In Living Stereo in NoHo allows you to audition premium systems before purchasing. Unlike big-box stereo stores, we offer carefully selected amplifiers, speakers, and turntables designed for a true audio enthusiast experience.

How do I choose the right high-end stereo system for my home?

Choosing the right stereo system depends on factors such as room size, listening preferences, and music genres. An experienced audio specialist can help recommend components that match your listening space and ensure that speakers, amplifiers, and sources work well together.

What makes high-end stereo equipment different from regular audio systems?

High-end stereo equipment is designed to reproduce music with greater accuracy, detail, and dynamic range than standard consumer audio systems. Premium components such as high-performance amplifiers, reference-grade speakers, and turntables are engineered to deliver a more realistic and immersive listening experience.

Where is In Living Stereo located and what are your store hours?

In Living Stereo is located at 2 Great Jones Street, New York, NY 10012, in the heart of NoHo. We are open Wednesday through Friday from 12:00 PM to 6:00 PM, and Saturday through Sunday from 11:00 AM to 5:00 PM. Weekend hours are completely by appointment to ensure dedicated listening session time.

How do I book a high-end audio listening session or appointment?

You can request a private listening audition or equipment consultation by emailing us directly at inlivingstereo1968@gmail.com or calling the showroom at 212-979-1273. We personalize setups for your target systems prior to your arrival.

Does In Living Stereo act as a dedicated headphone store in NYC?

Yes. Beyond full-sized home systems, we serve as a premier headphone store in NYC for enthusiasts, offering high-performance personal audio gear for critical listening.

Rega

High-Value Integrated Amplification

Rega integrated amplifiers combine stereo amplification with practical features for both analog and digital listening. The range includes compact models with built-in moving-magnet (MM) phono stages, as well as amplifiers with digital inputs and an integrated DAC. Explore the Rega Io, Brio Mk7, and Elex Mk4 at In Living Stereo, and compare their power, connectivity, and compatibility with your loudspeakers.

Musicality and Transparency at the Core

While famous for their turntables, Rega’s range of Rega integrated amplifiers offers superb performance and incredible value. Rega electronics are designed with musicality and transparency as their core focus, providing clean, punchy power and exceptional synergy with their source components. Every unit includes a fantastic Moving Magnet (MM) phono stage, reflecting their commitment to vinyl.

Rega Integrated Amplifiers

$825

The Io is Rega’s high-value entry point, delivering 30 watts per channel of pure, unadulterated musicality. This compact integrated amp includes a high-quality MM phono stage and uses the same amplifier stage as the Brio, making it ideal for smaller systems and first-time audio enthusiasts.

$1,195

The Brio Mk 7 is a masterclass in dynamics, providing 50 watts per channel of power and punch. The latest version introduces an integrated Rega DAC with digital inputs alongside its renowned MM phono stage, making it one of the most flexible and musically rewarding amplifiers in its class.

$1,895

The Elex Mk 4 steps up the performance, delivering 72 watts per channel of robust power. It features advanced circuit topology, a powerful headphone output, and both analog (MM phono) and digital (built-in DAC) connectivity, capable of driving demanding loudspeakers with ease and precision.

Compare Rega Integrated Amplifiers

Feature	Rega Io	Rega Brio Mk7	Rega Elex Mk4
Output power into 8Ω	30W per channel	50W per channel	72W per channel
MM phono stage	Yes	Yes	Yes
Digital inputs / DAC	Not listed by Rega	2 digital inputs / built-in DAC	2 digital inputs / built-in DAC
Line inputs	2	3	4
Headphone output	Yes	Yes	Yes
Preamp output	Not listed by Rega	Not listed in the current product summary	Yes
General distinction	Compact integrated amplifier	Adds digital connectivity and higher output	Higher rated output and broader connectivity

Choosing the Right Rega Amplifier for Your System

The right Rega amplifier depends on your speakers, listening space, and the sources you use. Compare the models based on their power ratings and connections not output power alone.

For a compact system: Consider the Io if its 30W-per-channel rating and available inputs suit your speakers and listening needs.
For analog and digital sources: The Brio Mk7 adds a built-in DAC and two digital inputs alongside its MM phono stage.
For greater rated output and connectivity:The Elex Mk4 provides 72W per channel into 8Ω, four line inputs, two digital inputs, and a preamp output.
For vinyl playback: Interconnects and speaker cables connect the system components.
Power conditioning: The listed models include an MM phono stage. If you use an MC cartridge, check whether you need a compatible external phono stage or step-up transformer.

Explore our amplification, turntables, loudspeakers, and digital streaming equipment to learn more about each part of a hi-fi system.

Build a Rega System for Analog and Digital Listening

Rega integrated amplifiers can serve as the center of a two-channel system. Connect a compatible pair of loudspeakers, then choose source components based on how you listen. For vinyl, check cartridge compatibility with the amplifier’s built-in MM phono stage. For digital playback, the Brio Mk7 and Elex Mk4 offer digital inputs and an integrated DAC.

Explore our Rega turntables and Rega cartridges to consider a matching analog setup.

Testimonials

What Our Customers Say

    
 
 
       Posted on Google  
   
   Alex U. 
 
 
 
 Trustindex verifies that the original source of the review is Google. The best stereo dealer in NYC, especially if you’re looking for analog equipment. Steve M. is down to earth and very easy to talk to. He is an industry veteran who really knows his stuff and is full of great advice and options no matter what your budget is.
  
 
      Posted on Google  
   
   J-ray 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first went to In Living Stereo in 2010 or so with a modest budget and walked away with a used Rega P5, new cartridge and a phone stage. Later I got Prima Luna integrated amp then Dynaudio Focus 350 floor standing speakers. Eventually, as time has gone by, I upgraded to a Leben 600x, Leben phonostage and Devore Super Nines.

As I built up my system bit by bit, Steve Mishoe and Steve Cohen have guided me to a place where I am truly satisfied. I can't thank them enough!

They have great taste and can work with any budget. I trust them implicitly and am thankful that a place like this is here in New York City.

Highly recommended!
  
 
      Posted on Google  
   
   Larry Ginsberg 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been a faithful customer of In Living Stereo for over the last ten years and believe it is a must-visit even if you are not a hardcore audiophile.

First, hands down, the store has the best audio equipment in terms of sound realism, price, durability, and aesthetics. (Note that they don't carry video equipment.)

Second, the store is owned and operated personally by Steve M., whose knowledge and attention to detail are unmatched. Steve gives you personal attention, helping you select the best equipment in your price range that meshes and achieves the best collective sound possible. Importantly, Steve doesn't skimp on the details and matches, for example, speaker wires, interconnects, and sound conditioners to complement cartridges to turn tables.

Finally, Steve is an extremely nice and honest individual, singularly focused on making sure you're happy with your purchases for years to come.

As an added bonus, he listens to all types of music -- and is happy to audition the equipment with any music you bring.
  
 
      Posted on Google  
   
   andrew lux 
 
 
 
 Trustindex verifies that the original source of the review is Google. My old amplifier shorted out and stopped working. Every amplifier I had since I was a kid was either a worn hand-me-down, or thrift store finds. I finally have enough money to invest in something nicer. I stoped by In Living Stereo, and Steve showed me a bunch of different options for an amplifier. He was was super helpful with all my questions.

I've never had a good Amplifier despite collecting records for over 20 years. I looked at getting a refurbished vintage amp, but found that most prices were the same as a new one. With Steve's help, I picked up the Rega Brio, and my records have never sounded so good. Even music streaming sounds so much better.

I highly recommend stopping by and talking stereo equipment. You never know just how good your collection can sound.
  
 
      Posted on Google  
   
   Andrew Ludke 
 
 
 
 Trustindex verifies that the original source of the review is Google. It's audio nirvana at In-Living Stereo.   You won't find a more knowledgable and passionate group to explore the sonic possibilities.  I am blown away everytime I stop in to listen.
  
 
      Posted on Google  
   
   Tanner Mahoney 
 
 
 
 Trustindex verifies that the original source of the review is Google. I walked into In Living Stereo as a beginner audiophile and was greeted by Steve who walked me through various speaker brands and educated me on buying high quality speakers. The store is amazing, a well curated selection and really cool listening rooms. He let me listen to a bunch of the high end speakers on the floor. He ended up giving me a great deal on a floor version of Dynaudio speakers, which are my first pair of high fidelity speakers. Steve was super helpful and FaceTimed me to help me set up the speakers at home. Highly recommend!
  
 
      Posted on Google  
   
   Peter McCormick 
 
 
 
 Trustindex verifies that the original source of the review is Google. I purchased two great sounding systems - and learned a ton about hi-fi - from Steve over the years.  It is a joy to listen to records on world class equipment at the In Living Stereo showroom.
  
 
      Posted on Google  
   
   Tom 
 
 
 
 Trustindex verifies that the original source of the review is Google. I was looking for a turntable and a pair of speakers. Steve set up a couple of systems for me to listen to and I was able to compare them (Spendor and Devore speakers). He was knowledgeable and patient.

I also a got chance to listen to the G.I.P. horn speakers. It was like the musicians were in the room with me, they were truly amazing. Too bad G.I.P. is way outside of my price range.  I had a great experience.
  
 
      Posted on Google  
   
   A D 
 
 
 
 Trustindex verifies that the original source of the review is Google. Steve was very helpful in teaching me about stereos and what to look for in audio equipment.

I didn't have a huge budget but it sounded great, even better than I expected!

He showed me the Rega Planar 3 turntable and the Dynaudio bookshelf speakers.

Frequently Asked Questions About Rega Amplifiers

Rega amplifiers are known for their simplicity, reliability, and musical sound. The following questions address common considerations when choosing Rega amplification for a high-end stereo system.

What makes Rega amplifiers unique?

Rega amplifiers are designed with a focus on simplicity and signal integrity, using carefully engineered circuits to deliver natural and engaging sound. Their emphasis on musical performance over complex features sets them apart from many other amplifier designs.

Are Rega amplifiers suitable for high-end stereo systems?

Yes. Rega amplifiers are widely used in high-fidelity stereo systems due to their balanced sound and reliable performance. Their integrated designs make them suitable for both entry-level and more advanced audio setups.

Do Rega amplifiers include a phono stage for turntables?

Many Rega amplifiers include a built-in moving magnet phono stage, allowing direct connection to a turntable without the need for an external phono preamp. This makes them especially popular for vinyl-focused systems.

What is the difference between the Rega Io, Brio Mk7, and Elex Mk4?

The models differ in output power and connectivity. The Io is rated at 30W per channel into 8Ω, the Brio Mk7 at 50W, and the Elex Mk4 at 72W. The Brio Mk7 and Elex Mk4 also include digital inputs and a built-in DAC.

Can I connect a turntable directly to a Rega integrated amplifier?

The Io, Brio Mk7, and Elex Mk4 include built-in MM phono stages. A turntable fitted with a compatible MM cartridge can connect directly to the phono input. MC cartridge setups may require additional phono equipment; check the specific cartridge and amplifier requirements.

Do Rega amplifiers support digital sources?

The Brio Mk7 and Elex Mk4 include two digital inputs and a built-in DAC. The Io’s official feature list does not include digital inputs.

How do I choose a Rega amplifier for my speakers?

Consider the speakers’ impedance and sensitivity, your room and listening distance, and the volume levels you typically use. Compare those requirements with the amplifier’s specifications, and ask the showroom about auditioning a suitable combination.

Can I audition Rega amplifiers at In Living Stereo?

Contact the showroom to confirm which Rega models are currently available for listening.

Get Started

Experience Rega in Our NoHo Showroom

Discover the perfect blend of performance and value offered by Rega integrated amplifiers. We provide dedicated listening sessions where you can hear how Rega amplification brings out the best in both digital and analog sources. Consult with our experts on finding the ideal Rega amp for your system.

Rega

High-Value Integrated Amplification

Musicality and Transparency at the Core

Rega Integrated Amplifiers

Rega Io

Rega Brio Mk 7

Rega Elex Mk 4

Compare Rega Integrated Amplifiers

Build a Rega System for Analog and Digital Listening

What Our Customers Say

Experience Rega in Our NoHo Showroom

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